Why does everybody want to have the biggest or the cheapest site and use just 1 business model for the content? I just don't get it.
Porn is a brief fantasy for a short time and payment gets triggered by the right girl/niche/look/smile/etc. at the right time.
Most surfers pay for porn as a impulse buy.
Yet +/- <1% of most programs offer a quick fix in billing pages. The whole process takes too long when you have a hard dick and want a quick fix.
Ever thought about recurring coud scare off surfers? Is that why VOD's have better conversions? What you see is what you get is what most users want I assume, so why do programs fear and assume a surfer won't come back and take as much as they can this instant?
Maybe a satisfied surfer WILL come back every few days and buys a "little" instead of joining a "club" for $360 per year (where it comes down to in the eyes of the user maybe).
Ever thought of a user just paying $5 to $40 for a single dvd/scene he likes? It would surprise you what the results could be.....if you have the languages/Geo-ip/local billing set up correctly that is and use local marketing and local affiliates that send targetted pre filtered traffic.
You could end upo doing 1:50 to 1:100 easy with the same content now being sold at 29,95 a month "all you can eat".
Why don't programs offer (next to a membership) a possibility to buy per scene, per dvd, per day, per week, per minute, per hour, per 24 hours..?? They already HAVE the content and the traffic...why not test other business models.
"No it's the tubes" ...too easy. Look for a scapegoat. Some self reflection could come in handy sometimes.
There will always be people with money and willing to buy users. You just need to figure out and test HOW and WHEN, in what business model they wanna have it in and how they want to pay for it. Who cares that SMS or other billing methods eats up half the profit if it could bring 5 times as much revenue and make the hard dick impatient users happy by paying safe/anonymous within 3 seconds so they can continue to fap on a 120 minute dvd for 5 or 10 mins. tops?
Not everybody has a creditcard or trusts (porn) sites with their creditcard info.
Make it easy for the user. The tubes did. Why not the paysites? Only difference is a small payment within a few seconds.
Just think about it for a second from a users point of view...
I am off to bed, past midnight here
