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Why does everybody want to have the biggest /cheapest site and use just 1 business model for the same content? I just don't get it to be honest.
Porn/sex is a brief impuls fantasy in the mind for a short time programmed in our DNA and payment get triggered only by the right girl/niche/look/smile/position/etc. at the exact right time.
Most surfers pay for porn as a impulse buy or they are serious dedicated niche fans.
Yet <1% of most programs offer a quick fix in billing pages. The whole process takes too long when you have a hard dick and want a quick fix (my personal experience).
Ever thought about recurring coud scare off surfers? Is that why VOD's have better conversions? What you see is what you get is what most users want I assume, so why do programs make decisions based on fear! and assume a surfer won't come back and take as much as they can this instant instead of keeping him coming back for more if he/she is happy with the service/content/price/experience?
Maybe a satisfied surfer WILL come back every few days and buys a "little" every day instead of joining a "club" for $360 per year (where it comes down to in the eyes of the user maybe).
Ever thought of a user just paying $5 to $40 for a single dvd/scene he likes? It would surprise you what the results could be.....if you have the languages/Geo-ip/local billing set up correctly that is and use local marketing and local affiliates that send targetted pre filtered traffic. Aebn, vods & clipstores do that also, they seem to be doing well as are PPM/PPV sites.
You could end upo doing 1:50 to 1:100 easy with the same content now being sold at 29,95 a month "all you can eat".
Why would you ONLY offer 1000 or 10000 videos at 29,95 a month (=1$ per day, per 24 hours for ALL movies)?
Why don't programs offer (next to a membership) a possibility to buy per scene, per dvd, per day, per week, per minute, per hour, per channel, per niche, per 24 hours..and so on?? Programs already HAVE!! the content!! and the traffic!!...why not test other business models to see if it works (and works locally).
"No it's the tubes" ...that's just too easy.
Looking for a scapegoat that is. Offcourse tubes influence the industry but not for 100%. I don't believe that at all. Some serious self reflection could come in handy sometimes.
There will always be people with money and willing to buy users. You just need to figure out and test HOW and WHEN, in what business model they wanna have it in and how they want to pay for it.
Who cares that SMS or other billing methods eats up half the profit if it could bring 5 times as much revenue and make the hard dick impatient users happy by paying safe/anonymous within 3 seconds so they can continue to fap on a 120 minute dvd for 5 or 10 mins. tops?
Not everybody has a creditcard or trusts (porn) sites with their creditcard info.
Make it easy for the user! The tubes did... Why not the paysites? Only difference is a small payment within a few seconds. Take a step back and surf/fap to all that is out there...what are your fapping end user thoughts?
Just think about it for a second from a users point of view...
Sucessful businesses can spring ONLY from a vast number of happy end users using a good solid working business model, if the business model would suck and the users would not find the appealing X-factor on there, programs would/will be whining and looking for others to blame most likely. Unless they fraude with the users, which is option No. 2 which I would never recommend.
X-factor/Idols is a nice parallel here btw. Sometimes it's not enough just to be able to sing...some singers can make people cry, stand on their tables, become a fan and get a dedicated crowd visiting their concerts. Think about it for a second. Same emontion as porn most likely; either they hate it, they love it or it's just "ok", which is not good enough to succeed.
I am off to bed, way past midnight here in Holland
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