I may be wrong but the research suggests that am radio may be a fantastic advertising medium.
Key demographics of the am radio audience:
* The average age of listeners is 54.1.
* 90% of the listening audience is White.
* 84% of listeners have a college degree or post-graduate education.
Regarding technology use, the survey found that 93% use cell phones, 89% use the internet daily and 88% listen to radio more than one hour each day.
Sources:
Jacobs Media
PRPD
Pew Research Center
Integrated Media Association