05-25-2010, 07:25 AM
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Confirmed User
Industry Role:
Join Date: Dec 2006
Location: Amsterdam
Posts: 1,119
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Quote:
Originally Posted by TMM_John
You guys need to get NATS (or even MPA!) and take control of your business.
Relying one processor no matter who it may be is not a good idea. I've seen customers increase sales & lower ratios dramatically by using 5, 6, 7, or even more different processors depending on geo information, the site, time frame, etc. Its not just a simple matter of being able to go to another processor on a decline, its much more than that. Those who understand and practice this have very good overall ratios.
Plus, putting all of your eggs in one basket, pointing your links/affiliate links at a domain you don't own, and letting a 3rd party own/control your affiliate data is never ever a good idea.
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I know.. I was in contact with both companies.. for me it's not yet the right time to make that switch..
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