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The movie only made 13 million at the box office because they didn't market it like a huge blockbuster simple as that.. it wasn't playing in every theatre, until maybe after the oscars, but even then it was just in a few theatres and showing 2 times a night.. when ironman 2 came out it was on 2 to 4 screens at every theatre in town starting a new screening every half an hour at least! Big time trailers, lots of good music...
Of course you can't do that with this kind of film, it is basically a war story shot in the style of a western. Dramas have been a tough sell for years now, especially ones without big names in it. I thought it was a fantastic movie but I don't think it has much appeal to women, and that is a huge market loss too. Some movies are just hard to market, no matter how good. Shawshank redemption made even less money than that originally and that is often touted as one of the best movies ever made so I have a hard time believing torrent sites killed any profits on this one.. Still lots of money to be made from dvd's and european markets anyway.
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