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I'm curious to you guys who are closing your affiliate programs but staying in business, are you switching everything over to paid marketing? What avenues of paid marketing are you focusing on?
Personally, I've always found affiliate marketing and basically anything with a CPA payout to be the most efficent way to spend advertizing dollars. To make an attractive PPS offer you have to put out a little bit of a loss leader, but you are pretty much guaranteed a return on your investment (if you've done your math right).
When you buy ad space by impressions, by click or for a set period of time there's no guaranteed return. There's no guarantee of transactions. Even if you write into your IO a sale guarantee- as anyone who worked with iporn can probably tell you- you still can get burned and wind up holding the bag.
If you don't want to talk about the secrets in your sauce I hear you, or if you'd rather talk on ICQ I'm game. Just curious and love seeing the game from new perspecitives.
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