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It's inexpensive marketing Will. Same answer relates to why people spam.
By offering incentives to keep the thread bumped up on the top of the list and thus highly visible to the people who haven't worked out how to navigate to page 2 etc they are achieving much higher thread views than a normal boring sales spam post and as such more people see their offer, sign up and fail to actually benefit from it.
Hope this helps and btw sleazy was kind of right, you are appearing a lot more angry nowadays.
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