Here's another interesting article:
Imagine you are working in an industry that has been battered by the recent recession and rapid advances in technology. Instead of paying for teams of professionals, people are going online to find new content like yours or create their own. The Internet has opened the door to thousands of competitors, all offering content that appeals to just about any niche or taste.
http://www.poynter.org/column.asp?id=101&aid=184319