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Originally Posted by CyberClaire
Very interesting read...thanks.
One part I related to was this ....."a surprise reward caused even more activation in the dopamine neurons. ?
What I try to do is add some sort of surprise bonus product into a sale after its ordered.....i see many other marketing corps/people do the same..so it was interesting to see this part mentioned.
Keep writing more .....  |
It's a great technique for building relationships with customers, or just plain attempting to retain or shock them. Gamefly, for example, gives you a $5 reward coupon every 3 months you're a customer .... they don't tell you this until you get your first one. Then suddenly "Claim your $5 reward! We love you as a customer!" . Definitely emits a stronger bond than if I was expecting it...more like a "wow, that's really cool they did that" vs. something like "i'm just waiting around for my $5 card...then i'm outta here".