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Originally Posted by DamianJ
Cool. Good to see another person writing marketing for the porn industry and not cutting and pasting BS non-porn marketing!
One question. How do you imply scarcity for porn. You said you used the technique reliably, do you have an example for me to look at?
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That's one of the concepts I'm trying to figure out how to apply with porn, I used to very reliably with mainstream marketing. It can be done...I'm just trying to crank the gears with it.
A few ideas, maybe you can give feedback?
- Countdown timer used for "exclusive" deals/content of people that visited from XYZ affiliate? (A custom PHP script could easily and dynamically do this, and I can bet confidently that if the message is personalized, instead of a generic front page landing page, conversions will increase)
- Brand the membership site more as a member's only club (like a private golf course) than just a place to get some porn. I.e. members receive discounts, tickets to AVN's, whatever you can think of that makes it seem exclusive to them. Shit that Joe Consumer only dreams he could have access to.
- Fake a lawsuit. "We're only allowed to show this content for the next 30 days thanks to her lawyers."
- Brazzers does this, if I remember correctly. After you're a member for X amount of days, you get access to HDef videos. Maybe a spin on something like that?
Sorry I don't have solid ideas yet, but like I mentioned in that article...I'm still trying to piece together what I can from it and make it useful.