Quote:
Originally Posted by VHNet
That's one of the concepts I'm trying to figure out how to apply with porn, I used to very reliably with mainstream marketing. It can be done...I'm just trying to crank the gears with it.
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Yes, I know it works in mainstream, wondered how you saw it playing out for adult...
Quote:
Originally Posted by VHNet
A few ideas, maybe you can give feedback?
- Countdown timer used for "exclusive" deals/content of people that visited from XYZ affiliate? (A custom PHP script could easily and dynamically do this, and I can bet confidently that if the message is personalized, instead of a generic front page landing page, conversions will increase)
- Brand the membership site more as a member's only club (like a private golf course) than just a place to get some porn. I.e. members receive discounts, tickets to AVN's, whatever you can think of that makes it seem exclusive to them. Shit that Joe Consumer only dreams he could have access to.
- Fake a lawsuit. "We're only allowed to show this content for the next 30 days thanks to her lawyers."
- Brazzers does this, if I remember correctly. After you're a member for X amount of days, you get access to HDef videos. Maybe a spin on something like that?
Sorry I don't have solid ideas yet, but like I mentioned in that article...I'm still trying to piece together what I can from it and make it useful.
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None of those ideas are really about scarcity, are they? I get that special offers on woot saying 87 left at this price works. But I still fail to see how you can make porn scarce.
I like the idea, just can't see how to make it work...
How about a scarce price point.
Next x people get the site membership for only 20 bucks a month?
First x joins a day gets x discount?
Every day/week/month there is an x minute period when all sales are halfprice?