Originally Posted by VHNet

Probably the closest to scarcity is the "Fake Lawsuit" idea proposed. My coffee hadn't kicked in yet when I wrote that reply...exclusivity <> scarcity, but it can be used for the same purpose.

I would likely stray from the word discount - for fear of devaluing the brand - but you're on the right track. Maybe we could throw some ideas around on ICQ and come up with something solid?

I'm thinking of scarcity...something more along the lines of...if there's a sale on something I really want, and half the shelves in the store are already gone...that makes me feel like I HAVE to get the damn thing ASAP or I'll miss out (despite them being fully stocked in the back room, and a fresh supply of that product tomorrow)....These mainstream 'gurus' have been trying this forever with crap like "This offer is SO good that I can only offer it to 100 people"....when you know damned well they let anyone and everyone in.

Maybe applying something like that to a membership page - give off the feeling that "half the shelves are already emptied"....not sure at the moment how it can be done...but it'd be very powerful.