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I own a lot of killer mainstream domains and I tend to build simple sites on them. I wait a few months and look at income and the ones that show promise I mark down to take them into bigger development and the ones that don't do so hot I leave alone or sell off. But I personally would rather have 10 killer sites over 100 half assed sites. The only reason I can get away with my mainstream sites being automated is because the domains are killer and it seems that dead on product .com domains get a nice search advantage as most of mine even the half ass developed ones sit on the front page of google. So I use simple development just to gauge if the next step should be taken or not. Sometimes ones I think will do hot suck balls and sometimes ones I don't expect much from produce.
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