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Well so far the MPAA is not backing this effort, just some small independent movie studios have signed on to work with the US Copyright Group. If anything, pirates will just keep abreast of who has signed on to be their clients and will avoid pirating any of their movies. (so far it's just the Hurt Locker producers, and Uwe Boll with his crappy video game adaptations)
I think the MPAA is afraid of the backlash this will cause. They seen how unsuccessful the RIAA was when they started suing everyone.
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