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It's just PR guys, I read the whole article from a few days ago. The boy's father owns several ferraris, owns the race track in Montreal, imports Ferraris for sale at his dealership, bought the Tommy Hilfiger clothing line, so Ferrari is just rewarding their best customer/distributor by signing his son. Even the kid's racing coach did not give a very glowing review of the kid. I didn't hear anything like "The Next Senna" or "Phenom" but the coach said "competitive" and "better than kids his age". Does that sound like a glowing endorsement lol
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