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Originally Posted by Atticus
I guess I'm not following how you determine what technology is a gimmick and what isnt? Is BluRay a gimmick? You're saying that anything that increases your enjoyment of the movie going experience outside of the storyline and acting is a gimmick.
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Things like 3D, revamped or not, that aren't widely accepted standard practices = gimmick. Blu-ray & HD DVD are a little different. They were emerging technologies involved in a war for the public. Not so much a gimmick as the normal fight to be be top dog.... i.e. BetaMax v. VHS v. LaserDisk. There's nothing competing with 3D.
When you're blasting your promos & advertising with things like "In Amazing 3D!" it's a marketing gimmick. It doesn't sustain itself to the other media it must carry through to eventually, like DVD or Pay-Per-View. If it were a true "game changer", then all future movies should be adopting it immediately. That's how game changers work.