Quote:
Originally Posted by Amputate Your Head
Things like 3D, revamped or not, that aren't widely accepted standard practices = gimmick. Blu-ray & HD DVD are a little different. They were emerging technologies involved in a war for the public. Not so much a gimmick as the normal fight to be be top dog.... i.e. BetaMax v. VHS v. LaserDisk. There's nothing competing with 3D.
When you're blasting your promos & advertising with things like "In Amazing 3D!" it's a marketing gimmick. It doesn't sustain itself to the other media it must carry through to eventually, like DVD or Pay-Per-View. If it were a true "game changer", then all future movies should be adopting it immediately. That's how game changers work.
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That's ridiculous. Not every movie needs the 3D experience to enhance it. You're not going to put The Hurt Locker in 3D. I think you're forgetting the ultimate point of the movie business and that's to entertain and make $$.
I also never saw promos for Avatar exclaiming "In Amazing 3D". I guess I missed it when they used 1950 style tag lines to promote the movie.
How many movies came out in 3D last year? in 2008? Now how many have already come out since Avatar? How many on the schedule. A hell of a lot more. And most of them were shot in traditional format and then 3D added in post production. You cant really be arguing Avatar's influence in this are you?
The quote from Spielberg after seeing a screening in December:
"the most evocative and amazing science-fiction movie since 'Star Wars.'"