Quote:
Originally Posted by roly
well according to your link:
US: a typical 30-minute block of time now includes 22 minutes of programming with six minutes of national advertising and two minutes of local. Some networks even use a 18 minutes of show/12 minutes of commercial split.
so between 16minutes and 24minutes of ad breaks per hour
UK: the amount of airtime allowed by the UK broadcasting regulator Ofcom for advertising is an overall average of 7 minutes per hour, with limits of 12 minutes for any particular clock hour (8 minutes per hour between 6pm and 11pm).
7 minutes per hour, or no adverts on the bbc
quite a difference
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that's ~20%, not far off from ~30%.
from the same link-
Quote:
Europe
In many European countries television advertisements appear in longer, but less frequent advertising breaks. For example, instead of 3 minutes every 8 minutes, there might be around 6 minutes every half hour. European Union legislation limits the time taken by commercial breaks to 12 minutes per hour (20%), with a minimum segment length of 20 or 30 minutes, depending on the programme content.
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my point remains re: soccer. i doubt it's a conspiracy by the networks and these #s belie that.