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Originally Posted by will76
Is it because there were no other free dating / classified sites except for theirs back then
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I think this is how most got to where they are today. How do you think TheHun got so big? It certainly wasn't his eye catching design. He was one of the only fish in the pond at the time.
There are exceptions to this though. What about Google who took out all the major search providers at the time (Hot Bot, Alta Vista, etc..) with nothing but a link on the Standford website?