Quote:
Originally Posted by dyna mo
i believe a lot of it had to do with timing and word of mouth. word of mouth for craigslist resulted from the success the early adopters had with its services- local events and tech jobs. pof word of mouth was based on the ability to browse the profiles for free, no cc required.
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Quote:
Originally Posted by WiredGuy
Word of mouth is one of the most profitable ways to market a product.
WG
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Word of mouth is the best advertising you can get, not only is it free but typically someone you know is endorsing it.
However, word of mouth usually comes from good experiences. For example, I make a profile on a dating site and get laid the next night. I then tell 20 buddies about this and they go make profiles. But if a site is new and I make a profile and get 0 replies, I don't go tell people about it ?? = no word of mouth. So how did the site get traction and getting success to then produce the word of mouth that got the snowball rolling faster. I don't believe the word of mouth came first and that is the hurdle I am trying to figure out how these sites got past that.