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Timing and originality.
They didn't make 'another craigs list' they made 'craigs list.'
Those sites filled a present need when they launched. They didn't launch first and then try to create their own need after.
Solve a current problem in an original or greatly improved way... and people will use your product or service.
Linkspun.com link trading system
websitesecure.org site certifications
webmasterscore review submitter
webmasterchecks payout processing (pre DOJ)
all examples of innovative ideas solving existing problems
timing and originality.
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