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It really depends on how you work your traffic.
If you land them on a general TGP/MGP/BLOG/Tube then the ratios will be crap. 1:1k or more. But if you are filtering/niching them down then the ratios will improve but be lower numbers overall.
In other words from a general site you get 1 in 3k from a niched and sub niched you can get 1:200 or so. but you may only get about 300 or 400 where you had 3 or 4 k. but thats fine. You got rid of the dead weight.
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