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9.Why create an adult dating site now in this market?
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Entering the dating market you're not just setting out to slay giants, but I would say at this point you're up against titans. There was a time a few years ago where I would have asked anyone looking to break out a new brand the same thing, it seemed if you didn't have a database with a few million members strong you were sunk, but right now I feel the timing couldn't be better.
The market is shifting and there is HUGE opportunity emerging, to sum it up to one word I would say
"oversaturation". The proof is all around, if you look you can see it happening in recent break off / spin off sites and re-branding efforts.
I feel Swurve's strength lies in what makes it different, Swurve is not a white label, spin off or feeder site of any other dating property. To be frank I even hesitate at calling it "adult dating". The aim of Swurve is to not only grow as a company but to expand the market and make casual dating more socially acceptable. Changing social perception is an ambitious goal and not something I expect to happen overnight, but I believe by following the course we are on and catering to creating a satisfactory user experience focused on both sexes, we may be able to get there.
Surfers are getting smarter, you can't keep feeding them more of the same. I strongly believe that the quality of the community is where the focus is going to need to be moving forward. Putting it straight if you increase the number of active females using your service you increase the quality of the user experience for your male population, you need to make adjustments to your UI to attract and retain straight women. That's what we've done with Swurve.
I feel Swurve meets a need by offering users a unique connection building platform through which both men and women can embrace their sexuality and explore their desires in a judgment free environment. In developing Swurve we took a back to basics approach, focusing on functionality that fosters one on one connections rather than continuing with the social networking route where users build networks of friends. Swurve is sleek, clean and easy to navigate and I feel it has the mass appeal needed to expand the market and take the game to the next level. Everything we've seen since our launch seems to support that with card swipes coming in from users across all demographics, from the 18 - 24 age group as well as 55+.