Quote:
Originally Posted by will76
I would think that it is a lot harder now to come up with original ideas and needs to fill. Dating, Classifieds, market places like Ebay, etc... all of the big things have been done and needs have been filled. Its like we need to wait for a new problem to pop up now to give us the opportunity to try to create a new innovative fix for it.
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Actually, waiting won't cut it. Too many competitors willing to step in when a need arises.
You'd have to predict a need, or find a way to create a need.
Predicting a need is possible but requires that you be able to produce any kind of product because it is unlikely even a correct prediction will be in a field you are already most comfortable with... the leader in predicting needs is Nathan Myrvold thanks to a huge amount of money poured into R&D so he can patent pretty much everything before the need arises.
http://www.intellectualventures.com/Home.aspx
Creating a need is more along the lines of what Microsoft is doing, and at this point in the evolution of online business, that's really where marketing comes into play. They spent 100M marketing Bing to create a need for an alternate search engine where no actual need existed.
The same tactics work on a smaller scale and can be done with a lot of effort and very little cash. Webmasterchecks.com, websitesecure.org, linkspun.com, webmasterscore.com, whopaidme.com, industryincentives.com are all good recent examples.
Predict a need or create one (or a bit of both)... and then fill it with an elegant solution.
