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add things beside picture quality to the mix
like sound
aromatics (timed release of smells with the movies)
kenomatics (changes in temp, humidity etc timed to the movie)
and you have tons of technology to perculate down to the home market
each one creating new sales oppertunities to those that filmed at that level (see dvd, blue ray, widscreen etc) and edited down
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“When crimes occur through the mail, you don’t shut the post office down,” Steve Wozniak
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