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Actually not a horrible investment, they've been building residential areas successfully for at LEAST 14 years...
I did a website for them back in 1996/97 promoting their new gated community designed for upper class. They apparently sold pretty well.
While the housing market is certainly different today I think building homes aimed at the top 1% - 5% of earners is probably safer than any other target demographic. The top earners are still top earners and pay cash for their homes ;) The Disney allure will always be around I think :P
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