70's were the golden age of American cinema. The major movie studios made movies that only indie film makers would do today with unknown actors on small budgets - in the 70's you'd have those movies made with the best talent on both sides of the camera.
it all went wrong near the end of the 70's and early 80's - box office was way down, Disney was pretty much bankrupt. A whole new breed of young studio executives and agents came into Hollywood, must more concerned with the bottom line and stock price than the previous generation, who were all more movie lovers than businessmen. The rise of the super agencies like CAA, they had power that the old agents who had been around during the days of contract stars didn't have or want, agencies became more like producers. Movies were now being put together as packages, the one sentence pitch was born it's still used today - when a producer/writer makes a pitch today for a movie if the producer can't describe the movie in one sentence the studios aren't interested. They called them 'high concept' movies. Every thing became about going for the blockbuster summer movie. Which mostly produced total crap. No decade can claim more cinematic crap than the 80's. I was a teenager, I loved most of it, crap but Police Academy, Animal House, and the 100 others like them were
great for teenagers. As bad as the 80's were there were some great films made during them. Same with the 90's and the first decade of this century.
70's all the way.
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