Of course the MSRP is an arbitrary number. It's the 'Manufacturers
Suggested Retail Price' and I think you are onto something, but I don't like the idea with the two price points. There's just too many variables to decide which one to serve on the fly.
What about offering a free signup. Just collect a real email address, but only allow one or 2 days access. Then offer a full membership at price point A. and if they don't bite, follow up with an email offer for price point B.
OR, could you do an ebay system? Have bids on memberships and even a 'buy it now' option. I don't know - there's probably a million holes in all these ideas. You just got me thinking
