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I saw a Dateline a few years ago where they took a couple people and had them sit down at a table and drink a number of different brand vodkas and they didn't know which was which. The experiment had the people judge the different vodkas on a number of different criteria.
The results were surprising. People were picking the cheaper vodkas just as often as the more expensive ones. The only one to stand out in this test was Belvedere and some other one.
Even though vodka is supposedly tasteless and orderless, I beg to differ. However, I am sure that the quality/name brand difference is not as much of a factor as say whiskey or other liquors yet personally I drink Stolichnaya and Ketel One when I am drinking vodka.
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