Quote:
Originally Posted by mpahlca
Oh i know that my friend, what i was thinking was how do you say set a price now? do you push that a new price point would be better to your clients?
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Oh I know you know. I was merely being teh amuuuuuzing.
And what I do is split a/b test prices over a three/six month period. This allows me to see the CPA versus the lifetime value of the customer.
I also spend all day trying to persuade clients to lower prices! Yes. Problem is many are not set up to do proper testing. They cannot account for - for example - any member area upsells and add that in to the lifetime value. Which is frustrating.
Also, it seems to me Epoch rebills better than CCBill, so the math gets more complicated depending which biller gets the sale.
Gah. I wish I had your cool systems to measure this more effectively.
I heard the NYT a/b tests headlines for 20 minutes when posting a story and whichever version has higher clicks gets rolled out. Smart.
What cool things are you doing to test prices?
Do you think there is a sweet spot, because I am finding it differs depending on your traffic source and your content.