I would much, Much, MUCH rather have a designer with a 4 year degree in graphic design from some place like SCAD...
There is absolutely NO experience like real experience when it comes to marketing creatives. I'd rather sculpt a bad ass designer into a bad ass marketing designer than hire a crappy designer that's good at marketing ;)
Especially when you consider things like... calls to action, verbiage, layout, etc... all vary by industry/market.
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