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This is what it sounds like is happening to me:
- They show hits live, but don't check for uniques live (for load issues)
- Cronjob runs and reduces hits from duplicate IPs after the fact
They wouldn't be the first program who does it this way; despite the fact it's a really inefficient method. They probably took the lazy route, figured no one would really ever notice...
The alternative is, they are shaving off clicks as you suspect, to boast better ratios. They just again, lazily, didn't even do that right, by doing it to people with no sales showing and by updating it after the fact, instead of on receiving the click.
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