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I don't think their plan was to ever make the money back on settlements, but to win some big cases and get some free press so that the word gets out letting people know if you download they will come after you.
I think their intention is that the money is worth it, if it prevents downloading in the future, but clearly that isn't working either.
It is a brave new world. If you create content you just have to accept that a certain percentage of the population is going to take it for free.
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