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I think most people probably have a basic understanding but what this industry is REALLY lacking is A/B testing... I can count on one hand the amount of sponsors that do regular A/B testing...
In my opinion this is a HUGE discredit to affiliates as pages are NOT optimized for conversions as well as they could be... Most affiliates are wasting traffic by not capitalizing on different approaches commonly used in main stream...
I could go on for hours on this topic alone, hahaha.
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