|
While I agree that it was a brilliant campaign they do have something that the average solo girl doesn't have. They have a base of people who know them already because they have spent years, if not decades, and millions of dollars on advertising. Everyone knows what old spice is and just about everyone who watches TV has seen at least one of those crazy commmercials they do with that guy.
Most people don't know who the average solo girl is and wouldn't retweet her video to friends and splash it all over facebook unless it was really funny or very interesting in some way.
It could work with a solo girl, but I can't imagine it being nearly as big.
|