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Originally Posted by stocktrader23
Most people didn't know Paris Hilton before her video 'leaked'.
Also, it isn't so important that they know the specific solo girl. These videos were popular because they targeted popular users of big social networking sites. The news reports of the advertising campaign threw it further into the sphere and now pretty much everyone has heard of it.
Not to mention I was comparing the creativity of the campaign, it doesn't have to be the same thing or even similar. Just something more than the crap that is being done today.
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I agree completely that it is very creative and a cool way to think outside the box. They did target popular social media people, but part of the success of it is that those people responded. Would they respond the same to a solo girl? Maybe. Would Alyssa Milano make a video response to a solo girl? Maybe, but doubtfully.
You are correct that Paris Hilton was pretty much an unknown outside of LA and NY when her video hit. But most people in the country knew that name. When it was marketed that she was the hot heiress of the Hilton hotel chain, it stirs interest. The same can be said for Kim Kardashian. She was kind of known, but her name is familiar and that helped. It is interesting because they are both from very wealthy families that many people have heard of. It might have been a different story if Paris' parents worked regular jobs and she was a typical middle class girl.
Either way, these are all good ideas as far as interesting and effective ways to market something. It has been a while since adult has had any kind of out of the box style ideas like this.