Quote:
Originally Posted by stocktrader23
You guys are being extremely simple minded. Fuck their budget, many porn sites have exposure as well and there are dozens (hundreds?) of them with enough exposure to pull something similar to this off. Lightspeed tried it long ago with his "She's retiring, no she's not!" spill about Jordan Capri but it was half hearted.
For the record, I've toyed with creative stuff like this just for fun over the years with great results. Anything that makes it personal has a huge head start.
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No doubt there are lessons to be learned. People should definitely try to reverse engineer any successful campaign they come across. I think a direct comparison is stretching it a bit in this case though because of the television component.
But definitely a good case study.