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Now, the real question is, did the campaign do a good job of reinventing the brand?
Only time will tell I suppose.
I do think the old Axe campaigns were better for overall sales.
A lot of people liked the Old Spice ads, but not sure if it really reinvented the brand.
What are your thoughts on that aspect of the campaign? Everyone already knew the brand "Old Spice" so the job was not just to get their name out there, the task at hand was to rebrand Old Spice. Did they do it?
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