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I thought they unleashed the black dude on a horse in the bathroom etc during a super bowl premiere commercial campaign? Thats hardly *just* viral marketing, right? It's something with massive brand recognition before anyone even see's it.
I've used old spice since forever anyway, and I dont care for the recent commercials. They're just silly. So anyway.. my toast awaits.
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43-922-863 Shut up and play your guitar. 
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