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Margin doesn't mean Jack when you don't make enough gross profit. Would you rather sell 5 cups of $1.50 coffee at 1000% mark-up or 1 $10 sandwich at 300% mark-up? Who cares - rent is $100 a day, you lose.
In other words, a variable cost will never put you out of business unless you go full-retard.
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I died.
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