Clicked on the logo...it looks like a promo for a Ridley Scott (Producer) , Kevin McDonald (Director), and YouTube collaboration, for a viral "Life In A Day" movie/video:
https://youtube.com/lifeinaday
The idea is that users will submit videos that may be included into this experimental video.
Sounds pretty pretentious and stupid to me, so I'm sure it will get lots of participation by wannabe filmmakers and hype by YouTube and the rest of the media establishment.
Basically it sounds like a video version of the popular "A Day In The Life of..." coffee table books, except supposedly shot by amateurs instead of pros (although the promo video suggests that some video will be shot by pros, or has maybe even been pre-shot by pros).
But hey, I am a cynic...Imagine the legal issues otherwise.
ADG