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Old 07-22-2010, 09:59 AM  
Stephen
Consigliere
 
Industry Role:
Join Date: Feb 2003
Posts: 1,771
Quote:
Originally Posted by KlenTelaris View Post
This month ccbill ratio:1:40000
Folks like to bullshit about their traffic volumes, conversion ratios and income, but discounting the reps that will come in and reply how their proggie converts at 1:10, the big question going forward, if folks want to accept this as "the new market reality," is:

Can YOU profitably sustain a legitimate paysite with ratios as poor as 1:100,000?

Personally, I think anyone in the paysite game (or entering it today) needs to calculate break-even points, etc. with that level of conversion in mind. This will also doubtless affect WHAT a paysite entails and the type / amount of content the customer expects for their cash -- but given the bounty of tubes today, you won't get away with content like the old "blowout" sites, with a handful of Z-Master galleries and some old feeds.

So, what can we do to please customers and PROFIT at 1:100,000?
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