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Old 07-22-2010, 11:38 AM  
Barefootsies
Choice is an Illusion
 
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Join Date: Feb 2005
Location: Land of Obama
Posts: 42,635

One thing I can't stress enough is newsletters. Even if you only have 30 patrons to your clip store, you should still be sending out a newsletter every time you update. Including daily.

Sure, some people will turn it off or remove themselves. But most will not. With the huge variety or clip stores out there, you need to make sure you keep your people in the loop. I still buy clips from my favorite stores weekly, and if they did not send me a newsletter. I would not check them 9 out of 10 times either.

Additionally, as you expand your network, you really should consider adding in a newsletter to every site you have. All of my pay sites have them. All of my clip stores have them. I do not always use them enough, but when I launch new products, new sites, or run new offers. I always announce it in my newsletter and it will get you some nice sales for a day or so.

Since I produce my own content, I also use it to solicit scripts and ideals from the patrons so I shoot material more tailored to their likes. I am not going to produce custom if I am not paid to do so. But if people keep asking for the same stuff, it does not hurt to slide some in for added sales.

A newsletter is a powerful tool. Over time, with your network of sites, you gather a huge list of followers. Which is lovely for when you launch new products and websites. You could take it a step further and even start charging people for access to your weekly mailing.

Start thinking of all the patrons you can reach out and touch between your message boards, clip stores, pay sites, and other ways to gather their info. You simply need to take all of that information, and centralize it into ONE across ALL your sites.

Do not abuse it however, and remain CAN SPAM compliant. Otherwise you will piss off your peeps. Which is never good.
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