Quote:
Originally Posted by TMM_John
You're leaving a fortune on the table by running your business through a processor provided back end. You NEED to control your business, you NEED to own your data, you NEED to maximize your opportunities.
CCBill's system allowing the limited use of a couple other processors is a great move, but it's 10% of the picture. If you want to succeed in this industry you need the proper tools to allow you to do so. If you're not running on a 3rd party backend you're simply leaving money on the table and putting all of your eggs in one basket. Both of these are very bad ideas.
This industry is no where near ending. Most of those screaming that it is day in & day out are simply looking for something to blame their failures on. There are plenty of people succeeding in this industry. These days most of them just don't bother to visit this board.
Don't limit yourself, control your business.
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You make absolutely excellent points here! This may be the direction I, personally, am going in. My company has grown and grown, and as it has I've taken over and exerted more 'control' over the billing process, as much as I can. Perhaps moving to a system like NATS while integrating it with a number of processers may be the solution here.
Thing is, for a growing business, and still a medium-sized one, each new "leap" brings risks and sometimes even emotional/psychological barriers that need busting through. So going from a single processer to a cascade to total control over the billing process mirrors, in a way, the growth of the individual business owner.
So as these progressions occur it's natural, I think, to try and make a current situation "work". of course, again, what you say has great merit because there comes a point where the sane individual says "enough" and finally makes that last leap to billing independence.