Quote:
Originally Posted by TheDoc
Agreed.... Recurring customers that cards get declined don't email in asking what's up, they know what's up. Just like the person that didn't really have the money in the first place.
If the pre-auth is based on money (from what I know), no reason to send them to anyone, unless it's based on the scrub factors, like address/zip/card issue match being off. I think the pre-auth is to see if the account has the funds though...
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I have to look into the "pre-auth" decline issue a bit more, honestly. All I know is when I get one of those emails from CCBill, and then I check the Epoch stats, I do not usually see a form hit, which indicates to me the attempted sale has cascaded.
As for forms: I went back-and-forth with CCBill to get a custom form created for months. We finally settled on one that I think is awesome, and has increased sales overall by upwards of 30%. I tried using the "standard" form you described, as close as I could, but sales were not as good as the forms I have now. But basically yes, how a form looks/feels is really crucial.
And i suggest that anyone using CCBill look into how their forms are converting for them, A/B test them as best you can, and try and streamline/simplify the forms as much as possible. I can attest that CCBill is really helpful when it comes to forms and designs and will totally work with you to improve things.