Quote:
Originally Posted by Shap
I know my strategy for our paysite business is simple. Affiliates are icing on the cake but to survive and be relevant in 2, 3, 5 years from now we have to be really good at buying and converting traffic. It's that simple. You have to control the traffic yourself. If you can do that well then you'll obviously be able to make affiliates happy and continue to get their traffic.
|
And that is the same thing I have heard over the last couple of years from nearly every program owner I have spoken to at shows. Part of the evolution of things.