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the more targeted traffic the better the conversions and retention. Retention has to do with whether or not the surfer feels like they bought what was advertised. I think the advert has a lot more to to with retention then the source.
In the case of review sites if their review is honest points out the true pros AND cons of the site then the new member will get what they expect and will continue to be a member.
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Todd Spaits - Co-founder - YanksCash
Premium ad-packages available - Skype for details - tmspaits
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