Quote:
Originally Posted by PR_Tom
I just saw a piece on MSNBC reporting that despite the viral nature of Old Spice's recent campaigns and popularity, they are down 7% in sales. Bummer.
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"According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent."
http://adweek.blogs.com/adfreak/2010...re-up-107.html