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So some reports say sales are down and some say sales are up.
The ones that say sales are up were supplied to by Old Spice after articles starting surfacing that sales were down 7%.
Hmmmm?
I still say the ads didn't accomplish what they needed to, and that was to reinvent the brand for a new generation. If this was a NEW product, the ad campaign would have been a huge success. But Old Spice already had near 100% name recognition, what they needed was a new image, and I'm not sure if the ads did that.
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