Quote:
Originally Posted by AlCapone
Email clients have settings to turn HTML off and view in Plain Text. This keeps people from sending them phishing emails.
You won't be able to get around that.
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bingo it is on a user/platform end basis.
for people who are used to your brand it matters less. they are going to view the content anyway.
but for new users i suggest using text until you build a trust with the user and your emails.
do not worry about the flashy look of emails. people spend seconds scrolling through them, good intro text is more important than a flashy layout on your emails.
once the user is familiar with your brand you can add more pep to the emails.
if you send new users an email with content blocked you are going to lose them. remember slowly fish people into your brand. email marketing should be used for longterm anyway so it is good to build up a trust with the users inbox.